What is GRiT? Girls Riding Together. Why GRiT? To ensure that girls know the sport of mountain biking is a sport for EVERYONE!
For too long there has been a misconception — often pushed along by clumsy marketing — that mountain biking is a sport predominantly for boys. This couldn’t be further from the truth!
Our mission with the SoCal GRiT Program is to get more girls (grades 6-12) and female coaches on bikes while showing that EVERYONE can ride bikes: girls, boys, brothers, sisters, moms, dads, etc. Yes, mountain biking is a tough sport but the lessons learned and friends made make it an inspiring activity to participate in for life. We feel that one of the best ways to get #MoreGirlsOnBikes is to create a community where we can share our excitement, encourage one another, and spread the word through various outlets. We do this through a combination of GRiT Ambassadors, GRiT Gatherings, GRiT Tent activities at races, visibility through GRiT Kit and marketing material, and ice cream. LOTS OF ICE CREAM! It’s going to be a fun adventure! For more information on the GRiT program, please contact email@example.com.